Strong management builds growing company
In 1912, the firm hired Frank W. Bradsby, a young buyer of athletic equipment from St. Louis. He took responsibility for Hillerich's sales policy, and went on to become one of the most dominant figures in the sporting goods industry. In 1916, the firm's name changed to Hillerich & Bradsby Company. Bradsby remained active in the company's management until his death in 1937.
Bud Hillerich's tenure and activity with the company continued until his death in 1946 at 80. He was en route to the annual baseball meeting in Los Angeles, California when he died.
Hillerich's elder son, Ward, became chief executive officer, serving until his death in 1949. Ward's younger brother, John A. Hillerich, Jr. guided the company as the chief executive for the next 20 years, a period in which H&B experienced growth and diversification. John A. Hillerich, III, the current president, took over the company in 1969 after his father's death.
The Story Continues: H&B tees it up for further business expansion
